Ralph and Kasim engage in a witty and insightful discussion with marketing expert Lauren Petrullo. They delve into the evolving world of AI in business, emphasizing the importance of a disciplined approach to new technologies. They discuss the strategic use of Meta lead forms, exploring their customization capabilities and direct CRM integration. Amidst a landscape reshaped by privacy laws and tracking challenges, Lauren shares valuable insights on customer engagement strategies and the critical balance of reliance on platforms like Meta.

Chapters:

• 00:00:00 - Unveiling the Power of AI in Marketing: A New Era Begins
• 00:02:00 - Meta's Magic: Transforming Leads with Innovative Forms
• 00:04:00 - AI Tools: The Secret Weapon for Time-Saving and Efficiency
• 00:06:00 - Navigating the Maze of Data Privacy in Digital Ads
• 00:08:00 - Crafting Questions that Connect: A Masterclass in Engagement
• 00:10:00 - Beyond Meta: Balancing Platform Power with Marketing Savvy
• 00:12:00 - Crafting the Perfect Lead Form: An Art and Science
• 00:14:00 - CRM and Meta: A Symphony of Integration for Marketers
• 00:16:00 - Tackling iOS Updates: Marketing Strategies in the Apple Era
• 00:18:00 - In-App Ingenuity: Winning Strategies for Marketers
• 00:20:00 - Europe's Privacy Puzzle: How Marketers Can Stay Compliant
• 00:22:00 - Mastering the Art of Data Collection in a Privacy-Centric World
• 00:24:00 - Deep Dives into Digital Marketing: Expert Insights Unveiled
• 00:26:00 - Adapting to Privacy Norms: A New Challenge for Marketers
• 00:28:00 - The Conditional Logic Conundrum in Lead Generation
• 00:30:00 - Tracking's Future in Marketing: Staying Ahead of the Curve
• 00:32:00 - Digital Ads Reimagined: Engaging Customers Like Never Before
• 00:34:00 - Preparing for the Digital Marketing Revolution
• 00:36:00 - AI in Action: Real-World Marketing Tactics Uncovered
• 00:38:00 - Exclusive Tips for Digital Marketing Gurus
• 00:40:00 - The Episode's Best Bits: Key Insights and Strategies
• 00:42:00 - Sneak Peek: What's Next in Marketing Mastery
• 00:44:00 - Wrapping Up: The Ultimate Marketing Insights Roundup

LINKS AND RESOURCES:

• Shops ads: Help boost your sales and ROAS on Facebook and Instagram
• Search Results for: Lauren Petrullo
• Search Results for: Kobi
• About instant forms
• How to create a lead ad from your Facebook Page
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

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Mentioned in this episode:

Tier 11 Data Suite