If you’re like most entrepreneurs, the thought of writing long blog posts every week keeps you lying awake at night. Here’s some good news – you can still have an impactful social media strategy by creating small posts called microcontent.

What is microcontent?

Microcontent is any small chunk of information, usually communicating one concept or idea, that can stand on its own. Think of an entire blog post condensed down into one or two paragraphs.

The idea behind using microcontent to boost your social media impact is that you can tell your brand’s story is bite-sized pieces. The average consumer’s attention span is only eight seconds, so using microcontent is a great way to convey your ideas quickly.

Microcontent platforms

Microcontent can be used in a variety of ways including social media posts, personal messages, emails, images, and live videos. You can create microcontent on any social media platform but some platforms are tailor-made for this type of content.

Platforms that are well-suited for microcontent:

Twitter: Twitter is probably the original and most widely-used microcontent platform. Your posts are limited to 280 characters or around 45 words. So you have to get right to the point.

Instagram: Instagram has become an awesome medium for microcontent. You can post a picture, include a short description, and convey an idea simply and quickly.

Snapchat: Snapchat is another platform created solely for microcontent. Snap a photo, record a short video, share it, and then in 24 hours, it’s gone.

Examples of microcontent

Here are a few ways you can use microcontent to boost your social media impact:

Micro posts

These are one of the most common types of microcontent. Micro posts are very short blog posts, maybe just a paragraph or two, and usually posted as the description of an image on Instagram. You can do a whole series of these and create a lot of great content in easily-digestible chunks.

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A post shared by Yoga For The Non Flexible (@inflexibleyogis) on Aug 23, 2018 at 8:28am PDT