You’ll find fresh ideas for course development in this LMScast episode with Joshua Millage and Chris Badgett. In this discussion you will learn how to use online courses to create a community around your product or service.

Joshua and Chris recently interviewed Kim Albee, founder and president of WP Marketing Engine, about how she onboards new customers and receives valuable feedback using the LifterLMS development platform integrated with BuddyPress to provide discussion forums, training, and user guides for her marketing automation software.

Online courses add value in helping new clients get started, and users often find solutions in community forums, so you spend less time on customer service. You can also find testimonials and case studies from your client’s postings. The LifterLMS demo at demo.lifterlms.com is a fine example of an online course used as a promotional application, as customers get to explore the software fully before they buy.

Online communities engage users through innovation and shared experience while giving you valuable input toward improving your products. Your FAQ section also provides you with a basis for online course design.

Watch previous LMScast interviews with Kim Albee and with Michael Eisenwasser of BuddyPress to learn more about how to use online courses to create a community around your product or service. And try out the LifterLMS demo to experience what it can do for you.