Oxytocin is activated when we feel friendship or love or trust. Who doesn’t want their clients to love and trust them even more? So, how do we ethically activate more oxytocin in our audience’s minds?

By focusing on what WE can do together. This is why I encourage clients to use bonding terms when appealing to their prospective clients through their messaging. Here are a few words that can create oxytocin-inducing responses in your readers: partners or partnership, guides, helps, supports, encourages, even circle, like circle of trust, inner circle, or circle of friends.

By showing our audience they’re with us, it reminds them they’re not alone in solving the problem that’s keeping them up at night. Today, I want you to think about how you can communicate to your audience that you’re with them every step of the way. What’s one way you can activate oxytocin in your audience today?

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”