What is brand positioning? When it comes to personal branding, it starts with your bio. Are you sharing your story, your passions, and your journey to attract clients? Brand positioning

Let's dive into brand positioning and how you can use it to book yourself solid without getting so stressed and burnt out that you lose yourself.

Elizabeth suggested that as you get older, think of your personal brand as a pirouette instead of a pivot. If you have to make changes, do so gracefully and gradually versus a jarring shift.

People often think of a personal brand as needing to be on a stage speaking, writing books, famous, vocal on LinkedIn, but that is not necessarily the case. Who you are and how the world perceives you should always align. It is important to build your personal brand on who you are, not what you do. Our career is really a blip of our life and isn't what defines us. Time goes by very quickly, therefore it is important to know what brings you joy and makes you happy and to align your personal brand with your purpose. But, keep in mind this is always going to change based on circumstances and people around you.

When you are doing what you love, you make more money and it doesn't feel so hard.

Joy comes naturally when you are following your purpose because you are aligned with your values and passions. When you are in a positive flow, you will be more open to abundance.

Two additional episodes mentioned by Robyn:

Episode 150 - Living with purpose with Tayna Dalton

Episode 130 - Become a limitless entrepreneur with Nicole Laino

Your brand position begins with your bio

Your bio is how people find out about you, it describes who you are, therefore, change the first paragraph to share something you are passionate about. The first intro of who you are should feel authentic to you. Find things that you have a very strong opinion about but are grounded in something you love.

Unless you are an expert on certain topics, don't talk about them. Don't jump on the bandwagon because others are doing it or talking about it, You have to be genuine and stay aligned with your values, visions, and passions. Also, think about how your hobbies are helping you learn to be a better leader or help define your personal brand. Elizabeth gave the examples of coaching your child's baseball team or learning to make sourdough bread. There are ways that you can take everyday things that are interesting to you and make them relate to your personal brand.

When you are talking about something that is truly authentic to you, you have no fear of saying the wrong thing.

When you have something that is relatable, there is so much fear around sharing it, but there is also community and support when you share it. People will be grateful that you shared your story, no matter how small it seems, because they will connect with you if they've experienced it too.

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