NACDA Podcast

How to Use Personalized Video to Boost Revenues and Increase Engagement


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Original air date: August 6, 2020

Sponsored content session by Thankview

The time for video is now! Join Mat Kanan, Assistant Athletics Director, Development Communications & Administration at Oregon State University, and JD Beebe, CEO and Co-Founder of ThankView, as they discuss how personalized video is the perfect method to engage donors, increase donations and improve event attendance. This session highlights how college athletics programs are utilizing video to:

- Engage major donors: Create-one-of-a-kind messages from athletes to your biggest benefactors
- Steward gifts and cultivate relationships: Send personalized messages to donors of any size
- Increase fundraising results: Up your game with video solicitations
- Events: Use video to increase event attendance and share the highlights of events
- Collect content from students and coaches: Build your video library even with athletes and staff at home

Click here to view the presentation slides in PDF format. 

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NACDA PodcastBy AD NACDA