In this episode, James Mulvany, founder of Radio.co a live streaming and radio management platform and Podcast.co a platform for publishing and distributing podcasts shares how he uses podcasting to help brands and entrepreneurs tell their story. Insights he shares include:

• Why use podcasting as a business development strategy
• How should businesses in the B2B space look at podcasting
• How to use podcasts to target future customers as part of your business development strategy
• How increase the visibility of your podcast
• How to provide value during the podcast process to acquire the account or customer
• Can you use podcasting as a customer acquisition strategy if you are taking an Account Based Marketing (ABM) approach?
• How can you use a podcast episode to acquire similar customers or more ideal customers
• What do you need to keep in mind in taking the conversation from a podcast to getting referrals or them on board as a client
• and much more

Discover more at https://www.sproutworth.com/podcasting-as-a-customer-acquisition-strategy/