The retail landscape is changing at lightning speed and many landlords are still trying to figure out how to catch-up. Retailers are experimenting with pop-ups as an alternative to signing long-term leases and many Landlords are encouraging these experiential stores. On today's episode of Retail Redeveloped we're joined by pop-up expert, real estate marketing guru, and founder and CEO of Gadiel Group, Aaron Gadiel. The Gadiel Group is a full-service commercial real estate consulting and brokerage agency focused on delivering ancillary revenue generation and consumer engagement tactics in the shifting paradigm of brick and mortar real estate. Listen along as Aaron shares his thoughts and opinions on the pop-up space, what makes for a successful and mutually beneficial pop-up experience, and why landlords are working to actively attract pop-up retail in malls and retail spaces across the country.