Anthony Butler is the founder of a successful marketing agency, but his wake-up call came when a CEO fired them for not getting an ROI on their spend. This led him to examine why some content performs and others don't. He realized that most of the time, it has to do with personality and connection. He delved into evolutionary psychology and discovered that humans have vestiges of urges left inside us, such as the need for connection and meaning behind the things we buy.

As a marketer, understanding these primal emotions and connecting them to your audience makes it easier to create content that moves the needle and connects with your audience. This revelation led him to write "Primal Storytelling: Marketing for Humans," a book that highlights the importance of putting a face and heart into marketing.

On this Predictable B2B Success episode, host Vinay Koshy and guest Anthony Butler delve into the power of primal storytelling in driving predictable business growth. They discuss the importance of emotional connection with audiences and the steps involved in implementing the Primal Storytelling system for effective content marketing.

Key takeaways include understanding primal emotions, creating long-term themes, and adding value to the audience through content. They also touch on the importance of understanding your audience's demographic and psychographic data and using human stories to connect emotionally. Finally, they offer suggestions on how businesses can drive out bland corporate content and add stories for better long-term SEO results. Tune in to learn more about using primal storytelling to move your customers and drive growth.

Some areas we explore in this podcast episode include:

• Comparison of plots in the speaker's book to popular movies
• Effectiveness of underdog and life's journey plots in marketing
• Primal urges driving people on vacation
• Importance of results and connection in the agency business
• Lack of heart and emotion in content marketing
• Primal Storytelling business system and case study
• Importance of long-term planning and value-add content
• Emotions in marketing and understanding the audience
• Creating a year's worth of content using free templates
• A three-part system for effective marketing
• Valuable content and connecting with the audience
• Storytelling for predictable business growth
• And much, much more.