Demographics tell only part of the story when you're writing for your target audience. Income, marital status, place of residence, etc. create a broad picture of your audience. But it's not fine-tuned enough to truly speak to your ideal customer. Understanding your customer's values, beliefs, interests, and lifestyle allows you to craft personalized content that doesn't just speak to them — it speaks about them. Here's how to use psychographics to get a much clearer picture of who you're speaking to so they know you 'get' them.

Note: I gave an outdated email address at the end of this episode. The correct address is [email protected]

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Time stamps:

Psychographics vs. Demographics (00:00:01) 

Crafting Personalized Content (00:02:16) 

Addressing Pain Points (00:03:34) 

The importance of understanding customers' interests and lifestyle (00:09:33) 

Incorporating psychographic characteristics into marketing (00:10:36) 

Using emotional intelligence to gauge customers' openness (00:11:51) ***

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