In this episode of Click to Buy, host Becca Anderson speaks with Gintare Forshaw, co-founder and CRO consultant at Convertex Digital, about the intersection of psychology and conversion rate optimization (CRO) in e-commerce. They explore how understanding human behavior can enhance online shopping experiences, focusing on the importance of social proof, trust, and effective design. Gintare shares actionable insights on leveraging customer reviews, A/B testing, and psychological triggers to improve conversion rates, especially during the holiday season. The conversation emphasizes the need for authenticity and transparency in building customer relationships and trust.

Music from #Uppbeat: License code: MY91MH8USS4YRWID

Keywords

Conversion Rate Optimization, Psychology, E-Commerce, Social Proof, Trust, A/B Testing, Customer Experience, Holiday Sales, Online Shopping, Digital Marketing