<p style= "box-sizing: border-box; margin: 0px 0px 10px; color: #333333; font-family: 'Open Sans', Arial, sans-serif; font-size: 13.3px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> On this episode of SmartBug on Tap, Jen Spencer shares how to create and use sales battlecards.  <p style= "box-sizing: border-box; margin: 0px 0px 10px; color: #333333; font-family: 'Open Sans', Arial, sans-serif; font-size: 13.3px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> Jen shares: <p style= "box-sizing: border-box; margin: 0px 0px 10px; color: #333333; font-family: 'Open Sans', Arial, sans-serif; font-size: 13.3px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> 1. The questions you need to ask to get a clear idea of what sales challenge your team is facing <p style= "box-sizing: border-box; margin: 0px 0px 10px; color: #333333; font-family: 'Open Sans', Arial, sans-serif; font-size: 13.3px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> 2. How to set a goal for your battlecard <p style= "box-sizing: border-box; margin: 0px 0px 10px; color: #333333; font-family: 'Open Sans', Arial, sans-serif; font-size: 13.3px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> 3. How to draft the actual messaging used on the battlecard <p style= "box-sizing: border-box; margin: 0px 0px 10px; color: #333333; font-family: 'Open Sans', Arial, sans-serif; font-size: 13.3px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> 4. And more! <p style= "box-sizing: border-box; margin: 0px 0px 10px; color: #333333; font-family: 'Open Sans', Arial, sans-serif; font-size: 13.3px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> Links Mentioned <p style= "box-sizing: border-box; margin: 0px 0px 10px; color: #333333; font-family: 'Open Sans', Arial, sans-serif; font-size: 13.3px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> <a href="https://hubs.ly/H0FP8sh0">The Ultimate Sales Battlecard Template for SaaS Marketers</a>

On this episode of SmartBug on Tap, Jen Spencer shares how to create and use sales battlecards. Jen shares: 1. The questions you need to ask to get a clear idea of what sales challenge your team is facing 2. How to set a goal for your battlecard 3. How to draft the actual messaging used on the battlecard 4. And more! Links Mentioned The Ultimate Sales Battlecard Template for SaaS Marketers

On this episode of&nbsp;SmartBug on Tap, Jen Spencer shares how to create and use sales battlecards.&nbsp; Jen shares: 1. The questions you need to ask to get a clear idea of what sales challenge your team is facing 2. How to set a goal for your battlecard 3. How to draft the actual messaging used on the battlecard 4. And more! Links Mentioned <a href="https://hubs.ly/H0FP8sh0" rel="noopener noreferrer">The Ultimate Sales Battlecard Template for SaaS Marketers</a>

How to Use Sales Battlecards to Close Deals

Welcome to SmartBug on Tap—your go-to podcast for actionable marketing insights, thought leadership, and expert strategies to elevate your brand’s success. Hosted by the team at SmartBug Media, each episode features engaging conversations with industry leaders and SmartBug experts, tackling topics from creative alignment and strategic planning to leveraging tools like HubSpot for enterprise success.

Whether you’re a marketing leader, a strategist, or a HubSpot power user, this podcast delivers practical advice you can apply right away. Tune in for stories of innovation, best practices, and SmartBug’s unique approach to solving complex marketing challenges—served straight from the source.

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Welcome to SmartBug on Tap—your go-to podcast for actionable marketing insights, thought leadership, and expert strategies to elevate your brand’s success. Hosted by the team at SmartBug Media, each episode features engaging conversations with industry leaders and SmartBug experts, tackling topics from creative alignment and strategic planning to leveraging tools like HubSpot for enterprise success. Whether you’re a marketing leader, a strategist, or a HubSpot power user, this podcast delivers practical advice you can apply right away. Tune in for stories of innovation, best practices, and SmartBug’s unique approach to solving complex marketing challenges—served straight from the source.

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How to Use Sales Battlecards to Close Deals

How to Use Sales Battlecards to Close Deals