In this episode we dive into why sampling isn’t just a giveaway—it’s a full-on sales accelerator for skincare and beauty brands. We’ll explore the psychology behind “try before you buy,” how modern brands are using digital and physical sampling programs to drive conversion, and where sampling fits into your wholesale and DTC strategy (especially relevant for founders and resellers like you at the helm of De Soap Boutique). You’ll learn how to build a targeted sampling campaign (choose the right product, right audience, right format), how to integrate it into your funnel (pre-launch hype, retail activation, e-commerce upsell), and how to measure the returns (unit sales uplift, reviews and content generation, lifetime value). We’ll also highlight real-world numbers showing sampling still delivers in 2025, plus pitfalls to avoid (waste, mismatched targeting, weak follow-up). Whether you’re new to sampling or want to turn your existing sample bundles into a profit lever, this episode gives you a step-by-step strategy to convert trials into sales, and elevate your brand beyond reselling and into ownership.