In this episode, we talk about second-order thinking and show you how this mental model can lead to massive gains in the long term, particularly when it comes to trust-based marketing.

-- Help Martine answer this week's ice breaker question:
https://storyprompt.com/reply/Y76fIrRl7A3F6XscHO1x

For a great resource on this topic:
https://fs.blog/2016/04/second-order-thinking/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.unscalable.me