Have you ever wondered why some products get talked about everywhere while others—even good ones—fade into obscurity? Or why people eagerly share their unboxing of the latest iPhone but not their new microwave? Maybe you’ve noticed how certain brands seem to naturally dominate social media without spending fortunes on advertising?

The secret lies in something marketers call social currency—and it’s the hidden force behind products that people can’t stop talking about.

Full Article: https://ecommercepsychology.com/how-to-use-social-currency-to-make-products-worth-talking-about/

Growth Suite on Shopify App Store: https://apps.shopify.com/growth-suite

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com