In this episode, we will be talking about how to use social listening to inform your content marketing strategy and for lead generation. We will cover what social listening is and why LinkedIn is a gold mine for your practice. You'll walk away with data insights, specific recommendations to engage with prospects and a social media tool kit you can apply today.

Show Resources

• Advisor Perspectives article, “How Social Listening Drives Results”- https://www.advisorperspectives.com/articles/2023/06/12/marketing-leverage-social-listening-results 
• LinkedIn cheat sheet- https://drive.google.com/file/d/16qWU_emblDkNJyMLjiXqKeYUocEZMreo/view
• Upcoming webinar about video content marketing- https://us06web.zoom.us/webinar/register/WN_vj12gdw1TtKZBUeaMJPPSQ#/registration