Ep. 76: How to Use Social Media to Book Cannabis Client Meetings and Land Signed Offers -- with Rosanna St. John

Most accounting professionals squirm away from marketing. However, at the end of the day, the only way accountants and bookkeepers can land great clients is to level up their marketing chops in simple, strategic ways.

In Episode 76 of our podcast, bookkeeper Rosanna St. John talks with DOPE CFO founder Andrew Hunzicker, CPA about social media marketing approach and her client-magnet techniques. By tapping into the Instagram algorithm and upping her audience engagement, she not only quickly booked three client meetings -- but also walked away from each meeting with a signed engagement.

Tune in to hear Rosanna and Andrew discuss:

How just being yourself is a valuable marketing tool: clients want honesty and authenticity -- they’re not so much buying your services as they are buying what you represent (Rosanna chats about how she is herself first and foremost, which has proven to be a valuable marketing strategy as she sculpts her business to best serve her clients)

Using Instagram for client outreach and acquisition: landing clients quickly can be easy if you know how to leverage social media (we’ll discuss how Rosanna landed three client meetings within a week of joining DOPE CFO simply because she knows how to promote herself and participate in networks using Instagram)

Developing a client engagement and communication strategy: even if marketing overwhelms you, developing a simple strategy for engaging with and answering questions on social media can connect you with potential clients (Rosanna breaks down the steps she used for client engagement that any accountant can implement on basic social media platforms)

For more info on Rosanna’s bookkeeping business and how she can help you with your Cannabis accounting path or MJ business, check out https://linktr.ee/cannabookkeeper.

For more information about DOPE CFO visit DOPECFO.com or download your FREE "Accountants Guide to Managing Your Client's Cannabis Accounting Needs" at bit.ly/2GUnpPr

Listen to 'The Dope CFO Podcast': https://anchor.fm/dopecfo

Join our DOPE CFO FB Group: https://www.facebook.com/groups/dopecfo

Say HEY On Social:

LinkedIn: https://www.linkedin.com/company/dopecfo

Facebook: https://www.facebook.com/dopecfo

Instagram: https://www.instagram.com/dopecfo

Twitter: https://twitter.com/dopecfo

---

Send in a voice message: https://podcasters.spotify.com/pod/show/dopecfo/message