How to Use Social Media to Boost Sales

In this episode of the 60 Second Sales Show we discuss how social media can help you grow sales quickly.

There are three aspects to sales growth with Social Media:

Visibility

Credibility

Differentiation

We look at each of these in this week's who and go into detail on how you can use social media to leverage them.

Here is the transcript of this episode:

Hi everybody. Welcome to another edition of the 60 Second Sale Show. I am your host, Dave Lorenzo. Today, I thought we'd start off with a great question from one of our listeners. The question we're going to get today is it's something that comes up all the the time. I'll explain why in a moment. Before we do that. I want to make sure that I introduce you to our fantastic, talented producer, Nancy Pop. Hi Nancy, how are you today?

Nancy: Hi Dave, I'm good. How are you doing?

Dave:   I'm fantastic, thank you. Nancy, why don't read the question? Actually, you and I discussed the question before we came on the air. This is a question that I got from Jackie on Twitter. It's a question about social media. Why don't you go ahead and read us the question then we can have a conversation about it and talk a little bit more about how to leverage exactly what Jackie is talking about?

Nancy: Yes. I think Jackie had a really great question. A lot of people today will really benefit from hearing what you have to say. Her question is, how do I make best use of social media for selling my product? I have hundreds of people following me and connected to me on Facebook and Twitter, Instagram but I can never get them to buy anything.

Dave:   Right. You mentioned, we started out the conversation about this and I said, "No, no, no, let's save it for the show because this could be great information that we could share with our viewers, better use would be sharing it with our viewers or our listeners. Go ahead and tell me what we were, start off with what we were talking about before we started the show today. You were saying?

Nancy: Yes. What I was saying was, I have a lot of friends or a lot of people that I've worked with in the past. They're all trying to develop their lifestyle brand whether it's through Instagram, or Twitter, or their Facebook page has thousands of followers. They just don't, maybe they're not good salesman or maybe they just don't know how to utilize social media to get the most out of it but they're having such a hard time redirecting people to their website or redirecting people to their sales or to their services whatever it is they're trying to do. Maybe it's a problem with the content they're putting up, maybe it's a problem with just, I don't know. They're just having problems doing it. It's such a big problem for them.

Dave:   Yeah. I understand completely what you're talking about. This is something that, just like Jackie said like you're saying now I hear all the time. People go out and they connect with hundreds, dozens, thousand, tens of thousands of people on Facebook, Twitter, Instagram, Snapchat, whatever the social media platform du jour is or the social media platforms that's the most desirable platform for your target audience. You feel like you're putting out great information but there's no response in terms of converting people from folks who are just out there doing what appears to be lurking into converting them into sales. What do you do?

This question baffled me for, I want to say probably, I have to say the better part of 10 years. I'll tell you, I'll give you my history on Twitter for example. I was one of the early adopters of Twitter. I loved Twitter. I'll give you a couple of examples of great relationships that I've developed through using Twitter.

My original Twitter handle was DLorenzo, DLORENZO.