In this episode of the Visual Storytelling Today podcast, I chat with Sarah Colamarino, former Vice President, Corporate Brand Equity and Partnerships, at Johnson & Johnson. As of recent she founded SC Blueprint Inc - strategic consulting practice. We talked about her impressive 30-year journey at J&J in various marketing communication roles, the backstory behind J&J's brand purpose, how she brought J&J's brand purpose with the award-winning 5B sponsored film, her top 3 tips - and much more.

Watch the video recording of this episode: 
https://www.visualstorytell.com/blog/how-to-use-sponsored-films-to-drive-brand-purpose  

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com

To learn more about visual storytelling, Order Shlomi Ron's  book: 
Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

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