Originally from our series, Do the Woo.

In episode 11, I share with you some insights about how to take advantage of testimonials for your online store— and taking it a step further, how to turn them into stories.

I talked about:

* The difference between a testimonial and a review.

* Where to find customer testimonials

* How to ask the right questions

* How to use testimonial plugins,  including my thoughts on testimonial sliders

* How to tell a memorable customer story on your eCommerce site

Thanks To Our Podcast Sponsor: ServerPress