Franklin Parrish, the creative director, and strategic marketing leader at Kaiser Permanente Mid-Atlantic is the latest guest on the ClickZ Marketing Masters podcast. As a seasoned storyteller and strategic director, Parrish talks us through the importance of storytelling for marketers and how story structures can be used in the process of strategic planning.

Franklin Parrish, the creative director, and strategic marketing leader at Kaiser Permanente Mid-Atlantic is the latest guest on the ClickZ Marketing Masters podcast. As a seasoned storyteller and strategic director, Parrish talks us through the importance of storytelling for marketers and how story structures can be used in the process of strategic planning.

Franklin Parrish, the creative director, and strategic marketing leader at Kaiser Permanente Mid-Atlantic is the latest guest on the ClickZ Marketing Masters podcast. As a seasoned storyteller and strategic director, Parrish talks us through the importance of storytelling for marketers and how story structures can be used in the process of strategic planning.&nbsp;

How to use storytelling for strategic planning

On the ClickZ Marketing Masters Podcast, we accelerate the conversation around digital marketing with the help of industry-leading CMOs and marketing executives. We examine the question 'what makes a great marketing leader?' through the lens of various topics from Web3 to DE&I.

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Marketing

On the ClickZ Marketing Masters Podcast, we accelerate the conversation around digital marketing with the help of industry-leading CMOs and marketing executives. We examine the question 'what makes a great marketing leader?' through the lens of various topics from Web3 to DE&amp;I.

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How to use storytelling for strategic planning

How to use storytelling for strategic planning