In this episode, Lubna Forzley-Badr, founder of Stories.ae and marketing director of Mumzworld.com shares how to use storytelling in business to fuel growth and bring about transformation from within the business. Insights she shares include:

• Why start with the why of your business
• The principles of parent based leadership which ground good storytelling
• The foundations of creating a great story in business
• Why sharing knowledge is a key part of storytelling
• How to inject humour into stories wisely
• The 7 story archetypes and how they can dramatically improve your marketing and fuel growth
• How to make business storytelling awesome
• How to gear your stories towards brand awareness and engagement
• How to use social media to share your story and identify with your future clients
• How to go about creating a movement
• How to add an appropriate call to action to your stories
• and much more