Prarthana Sibal is the Head of Client Services at award-winning B2B Podcast Agency Pikkal & Co.

Prarthana has managed over 1,000 Podcast Episodes from idea to launch including branding, public relations, corporate communications, brand reputation, and podcasting for brands. 

In this episode Prarthana shares how to use storytelling in podcasts to easily drive revenue growth fast. Insights she shares include:

• Why do people hold the notion that Asians don't listen to podcasts
• Why do people believe that long-form content is not engaging
• Why use audio as opposed to video (which many say is more engaging)
• How to include storytelling in content marketing
• How to include storytelling in podcasts
• How to include storytelling in content marketing for brands with non-sexy products or services
• How to think about episodic content that succeeds in engaging your ideal audience
• How to convince your management to start a podcast
• How to measure success when using storytelling in your podcasts
• Examples of successful B2B podcast practices
• and much much more ...