I share 5 tips for using storytelling to engage and grow your audience.  

Tip 1 - Find your story; identify your key message and purpose.

Think about what your audience care most about (not just what you think is interesting). Look at what problems they’re looking to solve. And use this to create an engaging and compelling story that resonates with them. 

Tip 2 - Spend the time to figure out your hook - you’ve only got a couple of seconds to make an impact. 

Drama and emotion are good for this. Why not share a time something went epically wrong to create intrigue and a desire to listen on?

Tip 3 - Use anecdotes and examples to bring your story to life.

Avoid listing facts and figures and use real-life examples to show your audience what you mean and how this can help them. That’s not to say don’t include data in your content if it’s relevant (cleverly placed data can boost credibility) but tell it in a story that will pique the interest of your average client. 

Tip 4 - Collaborate with other storytellers

Work with other content creators, storytellers and small business owners to reach new audiences and connect with like-minded people who share similar stories and experiences. 

Tip 5 - Be yourself. 

Sharing stories is a chance to let your audience get to know the real you. Talk how you usually talk. Be genuine, honest, and authentic. A little bit of humor doesn’t go a miss (audience-appropriate, of course!)

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing