In this episode I illustrate the power of storytelling in the context of product marketing dispelling the myth that storytelling is exclusively for service-based businesses and motivating you to recognise the story within your products. 

When you're selling a product, you're not just offering an item but an idea, a feeling, and an experience. Using the example of handmade candles, I demonstrate how even seemingly insignificant products are essential elements in life's special moments and how understanding this can help you build a more personal connection with your customers.

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is edited by the brilliant Suzi @story_publishing