In this episode, Melissa Schneider VP of Product Marketing & Marketing Operations at GoDaddy shares her observations on strategic adaptability for businesses in light of COVID. Insights she shares include:

• What is strategic adaptability
• Godaddy's survey of small to medium-sized businesses
• Observations on businesses' ability to adapt to a changing business environment
• How to create a competitive edge
• Sustainable competitive advantage examples worth noting
• Hallmarks of sustainable businesses that have learned to adapt to changing circumstances
• Why preselling to build influence with your prospects is vital
• The challenge for bigger businesses with strategic adaptability
• How change affects a business's product messaging
• Product messaging examples that work 
• Product messaging framework that can be used
• and much more