Are you starting or rebuilding a business and feeling overwhelmed by where to begin?

In this long-form lesson, I break down the Business Model Canvas in a way that’s trauma-informed, culturally relevant, and accessible for the underserved economy.

The Business Model Canvas is a one-page tool that helps you clearly see:
• Who you serve
• What you offer
• How money flows into your business
• What you actually need to operate sustainably

In this video, we walk through each section of the Business Model Canvas step-by-step, using a real-life example:
A 60-year-old widowed Black educator who is returning to work and launching a tutoring business while raising her grandson.

This lesson is for you if:
✔️ You’ve been told business “wasn’t for people like you”
✔️ You’re rebuilding after loss, burnout, incarceration, migration, or caregiving
✔️ You want structure without shame
✔️ You want a business that supports your life — not one that drains it.

📥 Download the free Business Model Canvas Worksheet
https://4952096.fs1.hubspotusercontent-na1.net/hubfs/4952096/Insights%20-%20Gated%20-%20Content%20to%20Download/Business%20Model%20Canvas%20-%20Strategyzer.pdf

🧠 Topics covered in this video:
• What the Business Model Canvas is (in plain language)
• Business planning
• Culture-relevant entrepreneurship
• Customer trust and community relationships
• Pricing, revenue, and financial sustainability
• Turning lived experience into income
• Business planning for older entrepreneurs and caregivers