The journey to beginning proper advertising needs to SUC. 

If your competitive analysis is not significant, unique, and credible, you are setting yourself up for failure. 

Once you are honest with yourself about the details of your organization, you can begin to create an advertising and marketing campaign that will not only draw in but retain customers. 

And remember- advertising brings people in, but marketing is constant! Tracy once called an appliance repairman who showed up in an unmarked van and no uniform... Is this good marketing? 

Some key words from this episode are: Marketing Strategy Model, advertising, marketing, COX Media Group, digital marketing, radio, business 

Tracy Roberts:

https://www.linkedin.com/in/tracywildeyroberts/ 

ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme 

Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg