How to use the power of emotion in marketing to drive business growth.

In this episode, Brian Basilico, CEO, and founder of B2B interactive marketing and author of the best-selling book - “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!”, shares his lessons learned around introducing emotion in marketing. Insights he shares include:

• What is emotional marketing? 
• Why evoking emotion in marketing is so effective
• Why branding is about evoking emotion in an audience
• Emotional hooks marketers can use
• Strategies to add emotion in marketing 
• How authenticity and transparency play a role in the development of content and story
• How to measure emotional marketing
• and much more ...

Discover more - https://www.sproutworth.com/how-to-use-the-power-of-emotion-in-marketing/