Today, we are talking with Bryan VanDyke, a digital expert who has led digital teams at Morgan Stanley and Prudential. His career journey began in a basement when he started his first dial-up BBS at the age of 13.

He first began advising companies on digital practices while in college. He continues to lead teams involved in digital transformation, more than 20 years later. The biggest challenge that he faces is understanding the psychological matrix and creating a product that is useful for the end user.

In this episode, Bryan explains how to use the psychological matrix to create useful and attractive products. We also talk about how to use probability to increase marketing success, how he increases revenue for multimillion dollar companies and why he advocates for all marketers to become comfortable with failure.

This is the Lean Commerce Podcast.

In this episode, Bryan teaches us:

The digital potential of virtual assistants like Amazon Alexa and Google Home

How to overcome office politics

Why marketers are burning out today more than they ever have previously

How he guides large corporations into curating multimillion dollar products

“It is harder to accept the risk because the fear of loss is stronger than most other feelings.”

“The biggest challenge to any individual marketer is the crisis of confidence.”