Are you struggling to get customer buy-in for your B2B company? How do you present your requests in a way that resonates with your customers? Look no further! In this episode of the Predictable B2B Success podcast, host Vinay Koshy sits down with special guest Joel Klettke, a renowned copywriter and expert in customer success stories. 

Joel dives deep into capturing customer stories and getting that all-important customer buy-in. He shares invaluable insights on the importance of context in communication, the power of customer storytelling throughout the buyer's journey, and the often-overlooked distribution process. 

But it doesn't stop there. Joel also unveils his secrets to overcoming legal and PR restrictions, dispelling the myth that customer success stories are a one-time event. He emphasizes the need for intentional strategy, celebrating the company's and its customers' mutual impact, and even reveals how to make it easy for customers to share their stories for maximum impact. Get ready to unlock the potential of customer success stories and outpace your competitors in this captivating episode of Predictable B2B Success.

Some areas we explore in this episode include:

• The challenge of getting customer buy-in
• The importance of presenting requests in a specific and contextual manner
• Assuring customers of control and the opportunity to review and revise
• The value of anonymity in sensitive industries like cybersecurity
• How a request from a higher authority can overcome restrictions
• Capturing and passing on context from customer interactions
• The process of creating a customer success story
• The importance of distribution and repurposing customer stories
• The benefits of storytelling for individuals and companies
• The steps and teamwork involved in creating case studies
• And much, much more.