Learning notes from this episode:

 

• Now is the time to begin experimenting with TikTok campaigns for brands and retailers, while cost is still much lower than Instagram, but reach is growing
• Content has to be made for TikTok: short, light hearted videos without heavy editing or filters like Instagram
• While the audience on TikTok is mainly Gen Z, large luxury brands including Gucci are already working with TikTok influencers

 

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