In this episode, Barry Speilman VP of marketing at Sixgill, a cyber security firm shares how he uses events and trade show marketing strategies to fuel business growth. Insights he shares include:

• How to market to enterprise and government clients 
• How to market so as to ensure a continual supply of leads
• How Sixgill uses content marketing to nurture leads
• Why they advertise their webinars given the clients they target
• How to use influencer marketing for events to fuel growth
• How to decide what sort of budget to allocate towards events and trade show marketing to gain an ROI
• How to decide whether boosting brand awareness takes priority over generating leads in your trade show marketing strategy
• Who you need to take along to execute on your trade show marketing strategy
• Barry’s perspective on whether public relations is a separate specialty or a skill set in a broader digital marketing context
• The role of employee advocacy for trade show marketing strategies and lead nurturing

Discover more - https://www.sproutworth.com/how-to-use-trade-show-marketing-strategies-to-fuel-business-growth/