Matt Sammon has a heap of experience advising all sorts of clients about effective protection and enforcement of their trademarks.  In this episode of "Where's the exit?" Matt takes us through everything that a tech business needs to consider from before launch, right up to a more mature trademark strategy that prepares your business for exit.  What does it make sense to do and what can you safely leave till later.

Main points

• Trademarks are as much about making sure you can use your brands as it is about stopping others
• Get advice early, while you're naming your business to make sure that the name is free to use
• Register your company name at least and then discuss what you need for the next few years - it's probably not a lot
• You might well be able to delay filing in other countries
• As you grow, stay in touch with your trademark attorney to make sure you still have the right approach as the business changes
• Watch what others are filing in other countries

You can learn more about Matt on his LinkedIn profile and the webiste of his business, Sonder & Clay - both links below

https://www.linkedin.com/in/mattsammon/?originalSubdomain=uk
https://www.sonderandclay.com/