https://www.youtube.com/watch?v=eGaY02VyZTo&feature=youtu.be

Hey holiday's and events happen and when they do it can be a perfect time to touch base with your customers.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

How to use Valentine's Day in your marketing.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Let's talk about Valentine's day I'm recording this on Valentine's Day. But it doesn't matter whether you're watching this 20 years in the future, the same thing is true because people never change.

Here's the thing, every holiday can be used as a marketing message if you want it to, if you want to take advantage of it, it can be used.

Why would you take advantage of it even if you aren't doing anything special for Valentine's Day, even if you're not offering something special, which you should.

But let's say you're not, if you're not offering anything special for Valentine's Day, if you're not putting out anything there specific. If you don't do gifts or anything that's traditionally thought to be a Valentine's Day thing?

Why would you do it?

It's one reason it's entering the conversation that's already going on in the customer's mind, we have certain points in our calendar that everyone is experiencing whether they want to or not.

It's everywhere around people, you could be single, you could be newly divorced, you could want nothing to do with Valentine's Day, you could hate all holidays, it's still everywhere around you, the conversations going on whether you want it to or not.

So you can hijack, in a sense, what's already going on in a person's head. You know, whether they want it to be or not, it's already there.

So you bring it up, it's already going on, you're making a connection, you're you're connecting with them on a level that that was not necessarily possible before.

But you can do it just like if you're watching this now and it happens to be near Valentine's Day or just past Valentine's Day, or, or what have you. If you're watching this, chances are you were thinking about Valentine's Day, we're thinking about how you can use this in your own business.

So that's the thing, that's the reason why you do it. So what it is, or where you go from there is relatively irrelevant gets better if you have some way of tracking, if you have some way of knowing that people saw your message, heard your message, read your message and that's the reason why they're coming to you.

So it's good to make some type of offer that's specific to the date that specific to the piece of marketing that you're putting out even if you can. So that's that's available, that's possible. That's the reason why you do it.

It's not just to be like everybody else, because you don't have to be like everybody else, you could put out an anti Valentine's Day message if you want, you could appeal to everybody who is single, or not celebrating Valentine's Day or trying their best to ignore it. You could appeal to them.

But you're still playing to a conversation that's already going on. And what you have to ask yourself is, what is your ideal customer? Where is their mind out in terms of Valentine's Day? And can you get even further in?

Beyond just talking about it beyond just acknowledging that it exists?

Where can you go from there and that's a big deal. That's a really big deal.