“Video content across the board is the trend to get on if you haven't already because what we're seeing is that if an account is not doing any video the reach that you have in your organic content is very low. And even just posting one reel per week, or getting on stories twice in seven days, will boost your account.” - Emma Tessler

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! Emma Tessler joins me to give her advice and expertise on how we can optimize social media to get clients, grow our business, and sell out our offers.

Emma Tessler is the founder and CEO of Ninety Five Media, a new-age digital marketing agency. Their mission is to help female founders make more impact & income through Social Media Marketing. Ninety Five Media helps their clients connect with ideal clients, build community, and convert audience members into paying clients.

[00:01 - 03:55] Getting to Know Emma

[03:56 - 06:51] Organic and Paid Media

[06:52  - 14:05] Making Your Audience Love Your Content

[14:06 - 21:44] Why You Should Be Paying Attention to Video

[21:45 - 30:10] Tried and True Strategies That Will Never Go Out of Style

[30:11 - 36:55] Closing Segment and Some Last Hot Tips

Key Quotes

“I think that your organic marketing is your baseline, it has to be the standard that you always come back to. If you're driving all this traffic back to a platform that isn't built up, and that really doesn't have content that is connecting with the people who are finding it, then it's all going to be for waste. It won't actually convert anything for you.” - Emma Tessler

“Oftentimes, the vast majority of us are looking at our vanity metrics... And at the end of the day, they really don't mean anything. What we do is we solely look at your conversion metrics.” - Emma Tessler

Resources Mentioned

• Marketing to Millions Ep 30 -  5 Video Tips For Introverts 
• ClickUp - Social Media Planning App 
• Episode Show Notes

Connect with Emma

Website: https://ninetyfivemedia.co

Instagram: https://www.instagram.com/ninety.five.media

Facebook: https://www.facebook.com/NinetyFiveMediaCo 

Get Emma’s FREE guide, 6 Authority Building posts to begin converting your audience to paying clients: https://ninety-five-media.mykajabi.com/6-Authority-Building-Posts 

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

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