Video is the content format that every business owner looks into. Everyone is aware of its power but many people who start investing quickly cut the budget because they don’t see a clear ROI. By listening to this episode you will learn how to leverage video in B2B and what metrics you have to pay attention to to make it work. You will also learn where video fits in your overall marketing strategy.

Timestamps:

(00:35) - Where does video fit in the overall marketing strategy of B2B companies

(02:20) - Where to start investing

(04:40) - Start internally or outsource the production

(08:30) - What types of video should B2B companies leverage?

(12:00) - You don't need thousands of views

(14:20) - Practical advice to start

(19:00) - Don't freestyle, have a script

(21:10) - Remote production of video

(25:00) - Will more companies employ creators?

(28:20) - The biggest takeaway from this conversation

(29:40) - Where you can find Joseph

Josef on LinkedIn - https://www.linkedin.com/in/josef-newton/

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