Aaron is the founder of Drafter, a freelancer publishing platform, and the owner of King Sports, a strength and conditioning platform.

Aaron is also a talented video content creator for businesses. In this video, he shared his inspiring journey from a football star at the University of Texas at El Paso to a successful video content creator.

During our conversation, Aaron gave some valuable tips on going viral without being pigeonholed into a gimmick. He emphasized the importance of putting yourself out there, even if you're afraid of what others may think.

As someone who grew up with a strength and conditioning coach father, Aaron was exposed to both the professional sports world and the entrepreneurial world. His father had three Super Bowls, two gold medals as a coach, and published with the NBA. He also had a gym, and Aaron learned the demands of being an entrepreneur.

After playing sports, Aaron started a curriculum business after playing sports, which turned into King Sports. However, an agency couldn't deliver on what Aaron felt was necessary, leading to King Sports's evolution, demonstrating instruction from a domain expert standpoint.

Aaron began his entrepreneurial journey by editing for an agency and realized he could build his own team and start his own agency. He came to understand that the journey is often full of unexpected turns, and he should not become too attached to any one idea.

Aaron also discussed the importance of finding one's skill set and niching down, as many entrepreneurs are multi-passionate.

He concluded by mentioning that he had just signed a contract with one of the state agencies. Specifically, he discussed a contract for the Iva Department of Aging about customer experience and how his binge of learning and reading about customer experience helped him to execute that contract. Finally, he shared his approach to dealing with dopamine rushes and staying focused, as entrepreneurs are often distracted by the 'shiny object' of notifications and other things.

Aaron also discussed the importance of having systems and operations in place, creating products rather than just services, and the idea of the 'curse of knowledge.' Knowing too much can lead to bad decisions, and Aaron is more selective and aware of business challenges now than he was in his twenties. I hope you found Aaron's journey as inspiring as I did, and please don't forget to like and subscribe to our channel for more videos like this.

🔽Timestamp: 🔽

00:00 Interview with Aaron, Founder of Drafter and King Sports Strength and Conditioning Platform

02:32 The Evolution of King Sports: A Conversation with Founder, Jean King

04:15 Reflections on Entrepreneurship: How to Find Your Skill Set and Niche Down

06:12 Reflections on Customer Experience, Web Privacy, and Business Operations

13:06 "How to Create Engaging Video Content: Tips from a Professional Video Producer"

16:59 Exploring Documentary-Style Video Content Planning

18:49 "Creating Engaging Video Content for Niche Audiences"

21:33 "Creating Standalone Videos to Scale Content Ideas"

23:24 "Using Video to Market Your Business: A Conversation with [Name]"

31:37 Exploring Chat GPT as a Creative Jumping Point for Content Creation

33:32 "Exploring Video Marketing Trends for 2023: Leveraging AI for Copywriting."

35:39 Exploring the Impact of AI on the Creator Economy

37:34 Trends in Social Media and Entertainment for 2023

41:06 "Exploring the Rise of Microcosm Communities and Subject Matter in Content Creation"

42:20 "Creating Content and Finding Your Niche: Tips for Success in 2021"

46:32 Interview with Deep Snap Founder Tyler Smith, on Creating Viral Content and Growing an Audience

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