289. How to Use Video To Market Your Corporate Video Production Company

Today Ryan talks with Jeff Sieh, host of Social Media News Live. Jeff has been in the content creation game for many years now and, on the show, we discuss how to use your current relationships to co-create content and potentially score some free gear in the process. Jeff shares some great advice on marketing your business on social media platforms and why you don’t need to be on every platform to make an impact. Jeff also shares his thoughts on what’s currently going on in the podcasting world and answers that question every podcaster is asking, should I record both audio and video when I create a podcast? KEY TAKEAWAYS Don’t wait until you have a huge following to start; start now! Look for opportunities to use what you already have in your hands or at your disposal.  Recording both audio and video with your podcast allow you to repurpose our content. Don’t compare your business with other companies who are doing everything on every platform.  ABOUT JEFF SIEH Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also “Head Beard” at Manly Pinterest Tips. Jeff has worked with and produced a wide range of content for various companies, including Guy Kawasaki, Kim Garst, Social Media Examiner, and Tailwind. IN THIS EPISODE Creative ways for video producers and filmmakers that they may not have thought of to use their skills to make money [10:10] How you can use your current setup to become an influencer [19:30] What’s happening in the world of podcasting, should you have video and audio? [25:11] How to use social media to advertise your business [28:45] Jeff shares a great reason for going live and how he builds his audience [33:45] Jeff shares his process after going live and how he repurposes his content in multiple places [39:45] QUOTES “Most companies now are seeing the value of repurposing and splitting up those events, and they're going to need editors and people who understand the skillset of how to tell a story in video in a concise way. They're going to need that, for people to take that content that's been produced and repurpose it” [16:21] You have to look at your audience and who you're trying to serve, because number one, you're not going to get any clients probably from Tik Tok. Nobody there has the budget to probably buy your services. The same thing, you know, Facebook, you know, probably not Instagram reels even, are they really there to buy a corporate video? Now LinkedIn, that's where I think that I would double down because LinkedIn live has done really, really well for me” [30:52] The longer I've been in this business, the more I've found that almost everybody I know has struggled with imposter syndrome, almost everybody. And if they say they haven't, they're lying” [44:59] LINKS FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Register for the Onward Summit (October 2022) Find Jeff Sieh online Follow Jeff Sieh on Instagram | Facebook | Twitter Tom Webster’s Newsletter Jeff’s Volley Chat Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!