It's time to trust in yourself and share your brand story to build your future. Knowing the personality archetypes of video will help you have more confidence to use video to tell your brand story! How to trust yourself to use video to tell your brand story

When it comes to video, self-doubt often prevents us from creating videos to tell our stories. However, it's important to become obsessed with the bigger picture, your big goals, your dreams, and your mission, to allow yourself to start creating videos.

Despite the uncomfortable feeling of putting yourself out there, trust that no matter where you are,  there will be people you resonate with. It is more than your appearance, it's how to connect with people and tell your story.

You may think that your story doesn't matter, but every single step of your journey has led you to where you are today. Someone needs your gifts and expertise. Putting yourself out in video will help people trust you, it's like a magnet to attract the people who need you to help them.

The 4 personality archetypes of video magnetism to refer to so powerfully use video to tell your brand story

The archetypes help you assess where your true skills are, and where you can lead from with your strengths. Identifying the archetypes will help you discover which types of videos are best for your personality and your business model. Keep in mind that if a video feels hard, it isn't your style.

As humans, we are all 4 archetypes. But one may resonate more than others.

The Lover

This archetype is all about creativity, self-expression, and desire. All actions are in alignment with self-worth, natural ability to convey personality, coaches helping creatives, dancers, artists, musicians, and those who are all about self-expression and creativity. The uniqueness of the lover archetype is your natural ability to convey your magnetism in your element. You don't need to plan out a well-thought-out video. As a lover archetype that won't feel natural. What works best is when you feel like it, pick up the phone and go live or record. It's the messy vulnerable shares that are most aligned with how you like to show up. This is the quality that shows your heart as you are and people will connect with you. Often label themselves as rambling, unscripted, unplanned, and messy all over the place and shouldn't be like that. But when you are in the flow of being you, people will connect with you.

The Sovereign

This archetype has a clear vision of what is going to happen. They have a clear plan and make decisions with ease and certainty. The sovereign archetypes are natural teachers and guides. Great at teaching and need structure. Structure lets them lean back on what they are guiding people through. Webinars can be really aligned with the Sovereign type, videos that are teaching and guiding. People who need clear direction will be attracted to them. Need bullet points.

The Magician

Responsible for bringing ideas and raw materials into the world and turning them into something beautiful, and beautifully orchestrated events. They can take the chaos of ideas and turn them into events, online events. An example is a food blogger. They do not care what other people think, they know the value they bring to the world. Their seemingly magical way of creating things that blow people away is what attracts people to them. Showing the step by step of how they create their magic, is what attracts their clients to the. Styles of video that work well are behind-the-scenes, time-lapse videos, and times when you can allow your audience a glimpse into your process.

The Warrior

Takes a stand for what they believe in and value and creates solutions to make the world a better place. They are natural rallies and get people excited about joining their mission or message. Warrior archetypes have an innate ability to convey and communicate and leverage their community and network in monetizing way. People trust them because they are so forthright in what they stand for and believe in. Beautiful video styles are interviews, and asking questions. Share behind the scenes, which builds trust.

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