As technology evolves, how can CEOs make sure that marketing is meeting its goals - generating revenue and driving the company's growth? 

 

The key is understanding what modern marketing is and how it’s shaped by digital innovation. For marketing to be effective, it needs to use all your business's capabilities and provide customers with the best experience. 

 

In addition, truly modernised marketing will allow your company to stay agile - as the ability to respond quickly to market changes has helped companies to handle the current crisis well. 

 

In this episode, we discuss the key capabilities and key enablers of truly effective modern marketing. Listen to find out!