Podcast Strategy That Brings in Clients

How to use your podcast to build a loyal community


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Are you making the most of your podcast to build confidence, connections, and community?

In this episode, I chat with Sarah Thomson, the mastermind behind The Social Circus podcast and Online Social Butterfly. Sarah shares how she uses her podcast to give her clients a platform to shine, helping them overcome fears, tell their stories, and grow their confidence. If you’ve ever felt nervous about putting yourself or your guests in the spotlight, Sarah’s insights are a game-changer.

You’ll hear how she balances delivering value to her listeners while promoting her guests and their expertise, proving that podcasting isn’t just about downloads—it’s about building meaningful relationships. Plus, Sarah gets real about her own podcasting journey, including the lessons she’s learned from her early episodes and how storytelling became a secret ingredient in her success.

Let this episode inspire you to rethink how your podcast can create opportunities for you and your guests.

If you enjoyed the conversation, let me know! Connect with me on Instagram at @podcast.support.services and share your takeaways!

SHOW NOTES: https://podcastsupportservices.com.au/21-building-a-supportive-podcast-community-with-sarah-thomson/

Grow your podcast with strategy
If you’re ready to use podcasting as part of a clear podcast strategy for business growth, you’re in the right place. I help business owners build a podcasting strategy that attracts ideal clients, builds authority and supports real revenue, not just downloads.

  • FREE Podcast Launch Roadmap: A simple, strategic plan to launch a podcast for your business and set up your podcasting foundation properly from day one.
  • FREE Podcast Guest Pitch Template: Use podcast guesting as part of your podcast marketing strategy and pitch with confidence.
  • Subscribe to The Long Game: Practical podcasting advice to help you grow your show and get clients from your podcast.
  • Join the Australian Podcasters Collaborative: Connect with other business owners, collaborate and create strategic podcasting opportunities.
  • Book a Podcast Audit: Get expert feedback on your podcast strategy for business growth and make sure your podcasting efforts are aligned with your goals.
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Podcast Strategy That Brings in ClientsBy Laura McRae - Podcasting Strategist and Consultant