Podcast Theory

How to Use Your Podcast to Create Brand Advocates


Listen Later

BRAND ADVOCATE: Someone who goes over and above for a company. They proactively tell the world about your brand with every conceivable platform at their disposal - email, text, word of mouth, social media, blogs. And they typically serves this role without any compensation other than their affection for your brand.

When a person becomes a brand advocate and attaches themselves to your brand, they'll represent you, they'll support you, and they'll do what some companies spend millions trying to recreate - they'll impart their influence on others and impact buying decisions.

The power of brand advocacy cannot be overlooked and in Episode 95 of Pod Theory, I'm going to look at how your podcast plays a critical role in building brand advocates. As your content spends hours in your listener's ears, the connection they establish with your brand strengthens. You want to be sure you are establishing advocates at every conceivable level of your brand experience.

FEATURE MENTIONED WITHIN - Brand Advocacy: Everything Your Company Needs to Know


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

...more
View all episodesView all episodes
Download on the App Store

Podcast TheoryBy Jason Cercone

  • 5
  • 5
  • 5
  • 5
  • 5

5

41 ratings