Organic content is NOT "slower" or "lesser than" paid ads. But only if you create your organic content with a focus on lead-gen from the start. Otherwise, it's easy to fall into the "content for the sake of publishing" trap.

Did your last YouTube video produce a lead or a sale? If it did not, then it wasn't marketing; it was just content publishing.

Marketing is measured with leads and sales, not views, subscribers, or other vanity metrics. As a marketer, always keep this in mind.

Most people never consider YouTube as a lead source, but I will reveal to you today that it's one of the biggest ways we get daily leads here at our company.

In this episode, I show you exactly how we do it and the pitfalls to watch out for.

Tune in!

Key Takeaways

- Marketing is leads and sales (01:02)

- Ask for the lead (02:15)

- Sell the hole, not the drill (04:03)

- Seek leads out of YouTube (04:57

- YouTube videos are assets to overcome sale objections (08:14)

- The YouTube pie is so big… (08:25)

- Go where your customer is (10:40)

Additional Resources 

Learn more about:

Youtube Lead Machine 

Capitalist Pig NFT 

Buy Your First NFT

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Download Season 1 episodes here

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

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