Most founders build first and think later. That is why many startups fail.

In this episode the twins talk with Ohad Shaked. He is a founder investor and has been building startups for over 20 years. He now helps founders validate ideas and build real businesses with ThinkUp.

If you want to learn how to validate a startup idea this episode is for you.

We talk about How to validate a startup idea step by step How to talk to customers and get real feedback How to get your first customers Common startup mistakes founders make What investors look for in early stage startups Why distribution is more important than product

Ohad also shares lessons from building startups and investing in companies.

If you are starting a startup or want to build a business this will help you avoid costly mistakes.