One of the best things I've learned from interviewing entrepreneurs is that no one's path turns out as they expected. There are so many twists and turns to get to where they are today. Elle Drouin is no exception. She turned a business that involved an Instagram famous dog, and built a separate photography business into an empire without any photography experience, all based on a need in the market and through business/product validation she took the due diligence to research before taking the full-time leap.

No matter what your business is, validating your business is a critical step to take before you build out your entire business, product or service offerings. If you go into it with an open mind and find ways to get the information you need, your product will be well worth the investment of time and energy because you'll know exactly what your ideal customers are looking for.

For creative ways to validate your business and to learn how a seasoned expert entrepreneur, Elle, tune in to this episode now to hear how she successfully brought a need in the market to life.

Inside this episode, we'll cover:

• How Elle got into digital products with an Instagram famous dog
• Her journey starting a photography business WITHOUT being a photographer
• The best ways to validate a business idea
• Creating a freebie to validate your paid offers, without giving it all away
• How to get your audience excited about the product that is yet to come
• Learn about the incredible membership she has created for those looking for stylish stock photos, videos, and templates

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