In discussing effective naming strategies, Mike Carr underscores the need for external validation with the target audience to avoid subjectivity. He advocates for testing names in real-world contexts and favors quantitative research for objectivity. Carr highlights the importance of capturing swift, subconscious reactions, using the example of "Smart Mouth" to illustrate the potency of edgy names in grabbing attention. Ultimately, he encourages a strategic and objective approach to select names that resonate and swiftly capture attention in practical settings.