Performance Marketer

How to Value a Company: Numbers You NEED to Know When Selling Your Business


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A couple of weeks ago, I talked to somebody who didn't know how to value a company and what the valuable asset in their company was. I was kind of surprised, honestly. But then I thought…

“Wait a second! Probably more people don't know that. So, maybe we should talk about it!”  

So today, we're going to talk about: 

- selling a business

- how to understand what a company is worth 

- how to figure out if a market is right for you

I’ll dive into the topic using numbers and comps in the marketplace, explain how the stock market trades in multiples with the P/E ratio, and show how to value a company based on specific revenue numbers and multiples.

So stick around, we'll get into it right now.

Key Takeaways:

  • Intro (00:00)
  • The money's in the follow up (02:10)
  • What are they buying when buying your company? (05:03)
  • How do you know how much a company is worth? (06:09)
  • Using public companies’ reports to figure out the value of a company (11:18)
  • Don’t get caught up with share prices (cryptos example) (21:00)
  • There is room for everyone (24:14)
  • Investors like companies that have predictable revenue (26:27)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

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Performance MarketerBy Eric Beer

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