Hello, I’m Eric Jordan. If you’re a business owner applying for a loan throughthe Canada Small Business Financing Program—or CSBFP—you need tounderstand how your business’s value is assessed. And more importantly, youneed to know how to get that valuation right to meet the program’s guidelinesand satisfy your lender.

Today,I’m going to explain how tangible and intangible assets come together to createyour business’s true value—and why this matters to your CSBFP loan application.