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How to Watch Your Customers Improve the Website Experience and Conversions - Idea Insights 360
Darren Fox, Founder and President, and Bill Skowronski, Director of Sales and Marketing, make up part of the team at Idea Marketing Group, a Chicago-based agency dedicated to producing high-quality websites and marketing strategies for businesses. Founded by Darren in 2009, Idea Marketing Group strives to create meaningful relationships with their clients and offers a multitude of strategies companies can take to grow their business and audience.
Darren has over twenty years of experience in web design and marketing, is a successful keynote speaker, and likes the outdoors and craft beer. Bill shares that love of craft beer and has over a decade of experience creating and executing marketing plans.
In this episode…How much can the design and look of a website impact your customer base? What are the basics to designing a concise and successful website? Should you be tracking user experience—and what tools do you use to do that?
Whether you have answers to those questions, your business could be missing out on tons of revenue because of simple mistakes made with the design and accessibility of your website. So, how do you leverage your website for a higher impact? Darren Fox and Bill Skowronski have the answers for you in their Idea Insights 360 program.
On this episode of Pitcher This, Dr. Jeremy Weisz talks with Darren Fox and Bill Skowronski of Idea Marketing Group about what makes a great website. Together, they share their tips for optimizing navigation, tracking heat maps, and improving your user experience. Ready to learn about using Google Analytics, heat mapping, and other software to gain insight into your customer’s behavior? All this and more on this informative episode of Pitcher This, with Darren Fox and Bill Skowronski!
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By Darren FoxDarren Fox, Founder and President, and Bill Skowronski, Director of Sales and Marketing, make up part of the team at Idea Marketing Group, a Chicago-based agency dedicated to producing high-quality websites and marketing strategies for businesses. Founded by Darren in 2009, Idea Marketing Group strives to create meaningful relationships with their clients and offers a multitude of strategies companies can take to grow their business and audience.
Darren has over twenty years of experience in web design and marketing, is a successful keynote speaker, and likes the outdoors and craft beer. Bill shares that love of craft beer and has over a decade of experience creating and executing marketing plans.
In this episode…How much can the design and look of a website impact your customer base? What are the basics to designing a concise and successful website? Should you be tracking user experience—and what tools do you use to do that?
Whether you have answers to those questions, your business could be missing out on tons of revenue because of simple mistakes made with the design and accessibility of your website. So, how do you leverage your website for a higher impact? Darren Fox and Bill Skowronski have the answers for you in their Idea Insights 360 program.
On this episode of Pitcher This, Dr. Jeremy Weisz talks with Darren Fox and Bill Skowronski of Idea Marketing Group about what makes a great website. Together, they share their tips for optimizing navigation, tracking heat maps, and improving your user experience. Ready to learn about using Google Analytics, heat mapping, and other software to gain insight into your customer’s behavior? All this and more on this informative episode of Pitcher This, with Darren Fox and Bill Skowronski!